Customer Relationship Management second edition

BITTS International Career College > Certificate > Customer Relationship Management second edition
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Department
Business, Information Technology
Semester
Continuous
Method
Online
Duration
25 Hours

Learn the skills of customer relationship management with the Customer Relationship Management-second edition course and lab. Lab simulates real-world, hardware, software and command line interface environments and can be mapped to any text-book, course or training. The course and labs provide knowledge on topics such as technology and data platform; organization and CRM; privacy and ethics consideration; CRM program measurements and tools; and social networking and CRM.

students at BITTS

A gateway into any profession and one of most important positions in an Organization

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Entry requirements

  • High School Diploma or Equivalent
  • Age must be 18 years or above
  • English Proficiency

Course structure and modules

  • Introduction to Customer Relationship Management
  • The History and Development of CRM
  • Relationship Marketing and CRM
  • Organization and CRM
  • CRM and Data Management
  • Technology and Data Platforms
  • Database and Customer Data Development
  • Business-to-Business CRM
  • Understanding the Customer–Company Profit…n: Satisfaction, Loyalty, Retention,
    and Profits
  • The CRM Strategy Cycle: Acquisition, Retention, and Win-Back
  • Privacy and Ethics Considerations
  • CRM Program Measurement and Tools
  • Social Networking and CRM
  • CRM Trends, Challenges, and Opportunities

Career opportunities

  • Customer Relationship Marketing Manager
  • Customer Relationship Manager
  • Account Executive